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Head&Shoulders • Germanized
Tvc Campaign focused on the german market-For this Head & Shoulders TVC, the brief was simple. Take an existing global mechanic: people blurting out “I didn’t know you have dandruff!” the moment they spot a Head & Shoulders bottle, and make it feel unmistakably German. Our hero, of course, always fires back with a relaxed, confident “I don’t,” followed by that iconic hair touch Our job? Find everyday situations Germans instantly recognise, inject them with that slightly awkward, slightly funny social honesty they’re famous for, and let the mechanic do the rest.